Quality
EU legislation sets strict criteria guaranteeing the standards of all European products. Key figures on European quality policy are the Common Organization of Markets for agricultural products, the determination of common legislative frameworks of all the EU Member States to define together the specifications, the operating framework and the inspection regime, which ensure that the spec¬ifications are common to the whole European market. Cultivation and production methods meet international and European quality and safety standards.
Image / Appreciation of European products
The aim of the program is to enhance the positive image of European products, between target groups as defined, that have sufficient skills to receive and transmit the program messages. The signature “Enjoy it’s from Europe” will be visible on all communication material produced as part of the communication basis of the action.